Route Planning
The work that happens before pallets move — choosing where stock lives and how each market is served, so the operating plan actually fits the business.
Inside Route Planning
- Stock-location recommendation per SKU group
- Hub-and-satellite vs. in-country trade-off analysis
- Customs and route notes for the chosen flow
- Per-market delivery, PUDO, and COD fit
- Cut-off times, price bands, and SLA baseline
- Written operating plan you can act on
The operational flow
- 1
Brief
You share product, volume, target markets, current stock, and constraints.
- 2
Model
MFT models the realistic routes against in-country and corridor economics.
- 3
Recommend
You get a written plan: where stock sits, which markets are served how, and what it costs to run.
- 4
Operate
Approved plan is handed to the operations team and stood up as the live setup.
Coverage
Route planning covers every market MFT operates in — and is explicit about which markets are best served from a hub vs. in-country.
Who this fits
New entrants
Sellers entering Africa for the first time who need an honest first plan, not a sales pitch.
Brands expanding
Brands moving from one country to a corridor who need to decide stock placement before they commit.
Operators re-planning
Operators whose current setup has grown out of fit and needs a clean re-model.
Common questions
Is this consulting?
It's operational scoping by an MFT specialist who runs these flows day-to-day, not a slide deck. The output is a recommended fulfillment plan tied to your product, volume, and target markets.
What do I need to share?
Product category and SKUs, monthly order volume per market (or best estimate), target delivery countries, current stock location, and whether COD is in scope.
How long does it take?
Most plans are returned within one to three business days of a complete quote request.
Is route planning paid?
Initial route planning is part of MFT's quote process. Deeper modelling for complex multi-country launches is scoped separately.
Add route planning to your fulfillment plan.
Share product, volume, and target markets. MFT will quote it as part of a full fulfillment plan.