Country Fulfillment
A real in-country operation in each of eight African markets — not a remote desk pretending it can deliver in Lagos from Nairobi.
Inside Country Fulfillment
- Dedicated operating plan per country
- In-country warehouse, pickers, and dispatch team
- Local delivery zones and PUDO partner mix
- Country-specific COD rails (cash, mobile money, hybrid)
- Local-language customer confirmation
- Country-specific reporting rolled into one seller view
The operational flow
- 1
Country plan
MFT writes the operating plan for the market: warehouse, zones, cut-offs, COD rails, price bands.
- 2
Launch
First inbound is received in-country, putaway is verified, and the first orders are run end-to-end.
- 3
Steady state
Day-to-day pick, pack, deliver, PUDO, and COD operate against the country plan.
- 4
Roll-up
Country activity is reported in the seller's unified view alongside other countries they operate in.
Coverage
Eight in-country operations, each calibrated to its market — not a single template stamped on the continent.
Who this fits
Local DTC brands
Brands that live in one country and need a real fulfillment partner inside it.
Multi-country brands
Brands operating in two-plus markets who want one operator instead of a folder of vendors.
Marketplaces
Marketplaces fulfilling on behalf of their sellers in a specific country.
Common questions
Why in-country instead of a regional hub?
Customs, currency, and last-mile economics make in-country stock the right answer once a market is steady. MFT will recommend in-country only when the demand justifies it.
Can I start in one country and add another?
Yes — that's the typical path. Operating plans are written per country and stitched together into one seller view as you expand.
What's the same and what's different per country?
The discipline (intake, pick, pack, deliver, reconcile) is the same. Cut-offs, delivery zones, PUDO partner mix, COD rails, and price bands are calibrated per market.
Add country fulfillment to your fulfillment plan.
Share product, volume, and target markets. MFT will quote it as part of a full fulfillment plan.