Senegal buyer's guide
How to choose a fulfillment company in Senegal
Ten things worth checking before you hand your stock to any provider in Senegal — including MFT. Use it as a scorecard across every company on your shortlist.
Senegal is one of West Africa's most practical entry markets: Dakar concentrates most of the buying power, the port and the courier density. But entry still fails when stock has nowhere reliable to sit, buyers are not confirmed in French before dispatch, or CFA franc collections are not reconciled against the order list.
The ten checks below are the questions that surface those gaps early. MFT is a fulfilment provider in Senegal, so treat this as an interested party publishing its own checklist — and hold us to the same questions.
Ten checks to run on every provider on your list.
1. The warehouse — can you actually visit it?
Your stock is the single largest thing you hand over. Dakar storage and pick and pack are confirmed per route; where unavailable, stock can be held in a nearby market. A provider who cannot show you where inventory will sit, or who stores goods in a shared residential space, is a risk before a single order ships.
Ask them
- Where exactly is the facility in Dakar, and can I visit before signing?
- Is my stock stored separately and counted on arrival?
- What happens to stock if we end the agreement — how do I get it back, and how quickly?
- Who is liable for loss, damage or shrinkage while goods are stored?
Red flag: No physical address, or a visit is refused or endlessly postponed.
2. COD reconciliation — the part that quietly costs sellers money
A large share of Senegal e-commerce orders are still paid on delivery, in cash or through Wave and Orange Money. The risk is not delivery; it is what happens to the money between the customer's hand and your CFA francs account. This is where most seller disputes start.
Ask them
- How is collected cash reported back to me — per order, or as a lump sum?
- What is the payout schedule in CFA francs, and what triggers a delay?
- Who absorbs the cost when a customer refuses a COD parcel at the door?
- Is there a deduction or commission on collected cash, and is it stated in writing?
- Is Wave and Orange Money settlement reconciled against the same order list as cash?
Red flag: Cash settled through informal rider arrangements, or a payout schedule that is 'flexible'.
3. Order confirmation before dispatch
Sending unconfirmed COD orders is the fastest way to burn delivery attempts in Senegal. A provider that contacts the customer before the parcel leaves the shelf will show a lower delivery cost per completed order, even if their per-parcel rate looks higher.
Ask them
- Do you confirm orders with the customer before dispatch, and who pays for that?
- What is your confirmation success rate on similar products?
- What happens to an order that cannot be confirmed — is it held, cancelled or sent anyway?
Red flag: No confirmation step at all, or confirmation charged per attempt with no cap.
4. Delivery attempts — how many, and who pays?
Repeat attempts are the hidden cost of Senegal last-mile delivery. Two providers quoting the same headline rate can differ sharply once you count the second and third run to the same address.
Ask them
- How many delivery attempts are included before an order is returned?
- Is a second or third attempt charged separately?
- How is a failed attempt recorded, and do I see the reason code?
Red flag: Attempts billed without a reason code, so you cannot tell a wrong address from a rider no-show.
5. Coverage — Dakar is easy, the rest is the real question
Almost every provider covers Dakar well. Where they differ is Pikine, Guédiawaye, Rufisque and Thiès and the smaller towns beyond them. Nationwide coverage claims usually mean a subcontracted courier the provider does not control.
Ask them
- Which routes do you run yourself, and which are subcontracted?
- What are realistic timelines to Pikine, Guédiawaye, Rufisque and Thiès?
- Is upcountry delivery quoted per route, or included in a flat rate?
Red flag: Blanket 'nationwide next-day' claims with no route-level detail.
6. PUDO — is there a fallback when the door fails?
When a buyer is unreachable, a pickup and drop-off point turns a failed attempt into a completed order instead of a return. Without one, every unreachable customer in Dakar costs you the parcel journey twice.
Ask them
- Do you have PUDO points in Dakar, and how many?
- How long is a parcel held at a pickup point before it goes back?
- Can a customer pay COD at the pickup point?
Red flag: PUDO advertised on the website but no list of actual working locations.
7. Returns — collected, inspected, restocked?
A return that is not inspected and put back into sellable stock is a loss dressed up as a logistics event. Ask what physically happens to refused parcels.
Ask them
- Who collects a refused parcel, and how quickly does it come back?
- Is returned stock inspected and counted back into inventory?
- What is the charge for a return, and does it differ from a delivery?
Red flag: Returns held indefinitely at a hub with no inspection or restock record.
8. Pricing — model your real volume, not the headline rate
Rate cards are built around an average parcel that may not resemble yours. Weight, volume, Dakar versus upcountry mix and COD share all move the true cost per completed order.
Ask them
- What is the total cost for my actual parcel profile and monthly volume?
- How is storage charged — per pallet, per shelf, per cubic metre, per month?
- What is charged on a failed delivery, and on a return?
- Which costs are not in this quote?
Red flag: A single per-order number with no breakdown of storage, attempts and returns.
9. Reporting — can you see stock and cash without asking?
If you have to send a WhatsApp message to learn your stock count or COD balance, the operation does not scale past a few hundred orders a month.
Ask them
- What reporting do I get on stock levels, order status and COD collected?
- How often is it updated, and can I export it?
- Who is my named contact when something goes wrong?
Red flag: Stock counts only available on request, and never the same twice.
10. Contract and exit — how do you leave?
Entry terms are always friendly. What matters is the exit: how fast you can recover your stock from Dakar, what notice is required, and whether outstanding COD is released cleanly.
Ask them
- What notice period applies, and are there exit fees?
- How quickly is remaining stock released back to me?
- Is outstanding COD settled before or after stock release?
- What are the agreed liability limits, in writing?
Red flag: No written agreement, or stock release conditional on undefined 'account settlement'.
Score each provider out of ten.
Tick one box per item for each company you are considering. Anything below seven, or any gap on COD reconciliation, is worth resolving in writing before you move stock.
- Facility visited, or a live walkthrough completed
- COD payout schedule and deductions stated in CFA francs, in writing
- Customer confirmation happens before dispatch
- Included delivery attempts and per-attempt charges are defined
- Route-level timelines given for Pikine, Guédiawaye, Rufisque and Thiès, not a nationwide claim
- Working PUDO points listed, not just advertised
- Returns are collected, inspected and restocked on record
- Full cost modelled on your real parcel profile and volume
- Stock and COD reporting available without asking
- Written contract with notice period, exit terms and liability limits
Honest about the fit — both ways.
MFT is a good fit if
- You are selling into Dakar and want storage, dispatch and delivery under one operator
- A meaningful share of your orders are cash on delivery and need proper reconciliation
- You want customers confirmed before a parcel is dispatched
- You want refused parcels collected, inspected and restocked rather than written off
- You are planning Ghana or Nigeria routes and prefer one team across markets
Look elsewhere if
- You need guaranteed same-day delivery to every town in Senegal — routes outside Dakar are quoted route by route
- You want a published flat rate card; MFT prices against product, weight, volume and route
- You are storing perishable, restricted or unlicensed regulated products
- You need deep automated integrations beyond those agreed at onboarding
The full service list, coverage notes and office details are on the MFT Senegal fulfillment page. Comparing in-house against a provider instead? Read the 3PL vs DIY breakdown.
Common questions from Senegalese sellers.
- What does a fulfillment company in Senegal actually do?
- It holds stock and prepares orders where local storage is available, contacts the buyer before dispatch, delivers across serviceable areas, supports cash on delivery where the route allows, offers pickup collection and handles returns.
- How much does fulfillment cost in Senegal?
- There is no single market rate. Storage, monthly volume, parcel weight, whether the route is greater Dakar or regional, COD handling and average delivery attempts all move the real cost per completed order. Model your own volume through each provider's structure.
- How is cash on delivery handled in Senegal?
- On serviceable routes it is collected in CFA francs and reconciled against your order list on an agreed payout schedule, with mobile money settlement through Wave or Orange Money where the route allows. Ask for that schedule in writing before moving stock.
- Does customer confirmation happen in French?
- It should. Buyers around Dakar are contacted in French before a COD parcel is dispatched, which is where most avoidable delivery failures are prevented. Confirm the language of customer contact with any provider you shortlist.
- Is local storage in Dakar guaranteed?
- No. Dakar storage and pick and pack are confirmed per route and product. Where local space is unavailable, stock can be held in a nearby market and moved in, so ask for a direct answer for your product.
- Does MFT deliver everywhere in Senegal?
- No. Dakar and the surrounding Pikine, Guédiawaye and Rufisque areas are the practical coverage base. Thiès, Touba, Saint-Louis and other regions are quoted route by route rather than claimed as nationwide coverage.
Want MFT scored against this list?
Send your product type, monthly order volume and the towns you deliver to. You get a route-level answer on coverage, COD terms and pricing — not a brochure.